Zhuang Enping is the Director of Intercultural Studies Center, Professor, MA advisor, and Associate Dean of School of Foreign Languages, Shanghai University, where he teaches Intercultural Communication, Intercultural Business Communication to Chinese and international students, and in MBA program too. He started to learn intercultural communication during his stay in the United States from 1988-1989 and shifted his focus on intercultural business communication studies when he was teaching Intercultural Communication in an American university in the year of 2000 to 2001. Since then, he has given seminars and lectures in the United States, Australia, Germany, Italy, Hungary and Hong Kong.
His research has mainly focused on the trend of intercultural communication studies and its application in such areas as foreign language teaching, pragmatics, translation, business/management, and public diplomacy, with a special interest in cultural conflicts and cultural synergy in multinational corporations and cross-border mergers and acqusitions. His recent intercultural research, training and consulting, resulting in about three dozen publications of scholarly papers and books, include Shanghai World Expo, Geely Auto acquisition of Sweden Volve Auto, Lenovo acquisition of of US IBM PC, Shanghai Auto acquisition of Korea Ssanyong Auto, Daimler Chrysler, TCL merger of France Thomson, BenQ-Siemens merger, Shanghai Genearal Motors, Shanghai Volkswagen, etc.
He has been the recipient of several honors and prizes in teaching and research, such as the Outstanding Teacher of Shanghai University in 2006 and the Outstanding Teacher of Shanghai in 2009, the Excellent Teaching of Shanghai in 2007, the First Prize Winner of Shanghai University for Teaching Achievement in 2008, and the Third Prize Winner of Shanghai for Teaching Achievement in 2009.
He is a member of Standing Committee of China Association of Intercultural Communication. He serves as Vice President of China Association of Intercultural Communication (Shanghai Branch).